The Velvet Bloom
About me
Hi, I’m Julie – a passionate floral designer based in the beautiful southwest of Victoria.
Inspired by the ever-changing beauty of nature, I create floral designs that capture both elegance and emotion. Whether I’m tending to my garden, styling a cosy corner of my home, or crafting bespoke arrangements for weddings and special occasions, I pour my heart into every detail. For me, flowers are more than just blooms – they’re a way to tell stories, evoke memories, and bring joy to everyday life.
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When I’m not surrounded by roses, ranunculus, and the occasional rogue stem that refuses to behave, you’ll find me gathering inspiration from the seasons, the countryside, and a good cup of coffee.
​“Flowers are like friends; they bring color to your world.”– Unknown
The Small Details
I’m a proud mum, a family-loving soul, and someone who treasures time spent with loved ones.
I have always loved to create and tinker which has led me to my passion in design and flower artistry.
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The garden inspires me to create new ideas that I can then bring into my floral designs, rethinking colour and flower varieties that are an extension of my personality.
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When I’m bringing a vision to life or simply enjoying moments with family and friends, my heart is always rooted in creativity and connection.
“A flower does not use words to announce its arrival to the world; it just blooms.”– Matshona Dhliwayo